UTI Streamlines Operations & Increases Market Share with OLK’s Private Cloud Sales Platform
“The integration of OLK and the SAP Business One ERP improves all areas of sales for UTI. Thanks to the solutions, UTI’s field agents can manage all sales activity through handheld devices including updating processes, viewing inventory data, and reviewing customer history.”
– Chen Goldfarb, CIO of UTI
Universal Trucks Israel (UTI) was established in 1994 and is the sole distributor of Isuzu Trucks in Israel , as well as a leading distributor in the Czech Republic, Slovakia and Hungary. Additionally, UTI offers special financing programs, short-term truck rental, fleet management, car insurance programs and more.
Challenge
- Isuzu truck distributor, UTI wanted to replace is aging field sales contact management software with a more robust mobile CRM and E-commerce solution
- UTI needed a real-time system integrated with SAP Business One to allow field agents to manage all sales activity from a handheld device
- Previous non-mobile sales system detracted from the field’s selling efforts and resulted in decreased close rates and time inefficiencies
- UTI required a customizable solution to accommodate its field staff in multiple locations and subsidiaries while being fully integrated with back office functionality
- With multiple systems by multiple vendors in a non-integrated environment, data was decentralized, collaboration was made difficult, and company information was spread across different systems
Solution
- UTI choose TopManage’s private cloud sales platform, OLK, to be integrated with their existing SAP Business One and Automotive Distributor add-on by Xioma
- OLK was configured to mimic the automotive distributor add-on and seamlessly integrate with SAP Business One, giving the end users the feeling of “one system does it all”
- OLK Mobile CRM, the mobile customer relationship management application of the Web-based sales platform, allowed UTI sales reps to access real-time customer information from their smart phones
- OLK Mobile CRM offered sales reps the opportunity to review customer order history, check real-time inventory, and place orders, all from their handheld device
Results
- OLK Mobile CRM and E-commerce functionality integrated with SAP Business One allowed UTI to streamline business processes and accelerate profitable growth
- UTI sales reps were able to make informed decisions based on real-time data while in the field
- Quick access to customer information and inventory improved customer service
- OLK- SAP Business One integration created one central location for all data and required functionality
- Previous systems by multiple vendors were labeled obsolete and discontinued, resulting in big savings in resources
- UTI increased Isuzu Trucks market share to 60% becoming the clear leader in the Israeli market for light and mid-size trucks
Testimonials
The integration of OLK and the SAP Business One ERP improves all areas of sales for UTI. Thanks to the solutions, UTI’s field agents can manage all sales activity through handheld devices including updating processes, viewing inventory data, and viewing customer history, all without any dependence on additional IT experience or licenses to connect to the Back Office. Versatility and connection to the ERP application for direct modification and updates via smartphones gives the sales force full transparency and saves the organization precious resources.
- Chen Goldfarb, CIO of UTIOLK includes a variety of integration capabilities with SAP Business One from an e-commerce B2B to an enterprise portal and a smartphone/handheld. The entire package is managed through one powerful web interface based on SAP Business One, with advanced tools for managing the portal.”
- Lior Noy, VP Marketing and SAP Market Business Development at XiomaThe implementation of OLK at UTI is another expression of the flexibility and scalability of SAP Business One. The world of mobile solutions has a significant future in the development of solutions that we offer our customers. UTI’s employees today, use iPhone to perform full business processes. I estimate that in the near future we will see interesting solutions developed for our customers on mobile platforms.”
- Ido Dor, Director of SMB activity at SAP Israel